The first protagonist of this Series is Etsy artist Yokoo. If you know her work, you will immediately understand that if she has been chosen to star on this important role is not at all by mere chance. Yokoo represents in perfection the work of an Etsy artist who has been able to create for herself a "persona". She's as much well know for her creations as for the character (or characters) she performs for the camera -an image that she has carefully mastered through her very imaginative and charged of personality photography self-portraits-.
She's the living proof that Etsy sellers have a vast action camp ground in which to be creative, and that photography, by presenting our creations and, in this case here, together with the use of self-portraiture, can be an incredible tool in promoting them to the outside world and taken them to another much more creative level.
Now, welcome in and I hope you enjoy and learn as much as I have while working and making these new Interview Series!!!
Suspect: Yokoo
Crime: Making amazing self-portraits
Following: Learn with us about how this all came about!
(La Cometa Lab.): Hello Yokoo! Thanks so much for accepting to do this interview. To start with, how did the idea of self-modelling for your products came about?
(Yokoo): I simply try in earnest to be original. It was something that very few sellers were doing at the time that I began on etsy.
In truth, it gives me more pleasure as an artist to create ideas that inspire me, then the selling of the product itself. Challenging myself to continually think of new ways to connect to the world is far more exciting then the predictable shoplifting of someone's format.
(LCL): In your case, do you think that the fact that you are the model helps somehow enhance the product you’re selling and how?
In truth, it gives me more pleasure as an artist to create ideas that inspire me, then the selling of the product itself. Challenging myself to continually think of new ways to connect to the world is far more exciting then the predictable shoplifting of someone's format.
(Y): No. But that's what a lot of sellers tend to think. In reality, it's that I candidly admire and love my customers. You know, when someone parts with Seventy Dollars, or even Twenty Dollars, that's nothing to take lightly! That means that person has mulled over this idea of me. They are really connecting with me. That’s wonderful! I'm really honoured by that. And I try to establish an ongoing relationship with that customer to show that understanding. This is why I never turn down magazine interviews or blog interviews. Even if it is the tiniest, "no-name" blog. It's still another chance for me to connect to at least one more person in a way that is new and inventive.
For example, I just finished this interview with Mint Magazine. Very few people know this, but I spent about ten to fifteen hours on that interview alone! And then another two hours blogging it. But it’s not work to me, because it was a completely original way of speaking within this ongoing conversation.
(LCL): Do you think that by making self-portraits this can be an extension of your self-expression with links to the creative of your handicrafts?
(Y): For me it is not. For other sellers it may be. For me, if many artists began producing self portraits, then I would begin using elderly men and women, or little kids, or whomever. It’s the notion of being original that lies at the core of self-expression.
(LCL): In the other hand, do you think that by using yourself as a model for your pictures, the product you sell somehow enriches as well from that?
(Y): To tell you the truth, if I used a model, I would probably sell a lot more products. But I would rather continue to appeal to my core audience. It just allows me to control the outcome or the "larger picture" more precisely.
(LCL): Are you interested in photography as an art form and are you aware or have been influenced by other artists who’ve taken self-portraits?
Like Woody Allen, someday I would love to direct and star in my own motion picture. I mean, really, who wouldn't love to be filmed telling the men of the world, "... it’s true, you're great until you start to show your age, and then they want a newer model."
(LCL): That was amazing, thanks so much for your time and wish you the best for the New Year. I hope that we will have the chance to keep enjoying for a long time of your work and fantastic self-portraits. Oh, and congratulations on your recent feature on the New York Times!
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